Founding Member
Aug 2024 – Present
As a founding member of the Pakistan E-commerce Association (PEA), I have played a pioneering role in shaping and strengthening the country’s eCommerce ecosystem. PEA serves as the unifying voice of the industry, dedicated to driving growth, innovation, and collaboration across the sector. Our mission is to empower eCommerce businesses of all sizes by providing access to resources, strategic advocacy, and a strong network of industry leaders.
My responsibilities include:
Leading strategic initiatives to support the digital growth of Pakistan’s retail and eCommerce sector
Representing the industry in public forums, policy discussions, and media to advocate for business-friendly reforms
Building partnerships with key stakeholders including government bodies, technology providers, and logistics companies
Driving community engagement through events, roundtables, and workshops to connect and uplift eCommerce entrepreneurs
Shaping national discourse around digital commerce through thought leadership, insights, and mentorship
Through PEA, I continue to work towards positioning Pakistan as a competitive force in the global digital economy.
Recent Portfolio
Cresset Technology
