Head Of E-Commerce
Feb 2024 – Present
As the Head of E-commerce at Cresset, I lead the brand’s digital commerce strategy with a focus on growth, customer experience, and operational excellence. My role is centered around driving digital transformation, scaling online sales channels, and building a future-ready omnichannel experience that aligns with evolving consumer behavior.
Key Responsibilities:
Developing and executing comprehensive eCommerce strategies to drive revenue and customer engagement
Overseeing end-to-end operations including website management, performance marketing, analytics, and conversion optimization
Collaborating with cross-functional teams including marketing, logistics, IT, and retail to ensure seamless digital integration
Implementing data-driven decision-making through performance tracking, reporting, and continuous improvement initiatives
Identifying market trends and emerging technologies to maintain Cresset’s competitive edge in the digital retail space
Leading eCommerce innovation with a customer-first mindset, ensuring exceptional online shopping experiences
Through this role, I continue to push boundaries and position Cresset as a digitally agile and consumer-centric lifestyle brand in Pakistan’s retail landscape.
Recent Portfolio
Cresset Technology
