Founding Member Aug 2024 – Present As a founding member of the Pakistan E-commerce Association (PEA), I have played a pioneering role in shaping and strengthening the country’s eCommerce ecosystem. PEA serves as the unifying voice of the industry, dedicated to driving growth, innovation, and collaboration across the sector. Our mission is to empower eCommerce […]
Director [Apr 2025] – Present As the Chapter Director of Startup Grind Karachi, part of the world’s largest startup community powered by Google for Startups, I lead strategic efforts to support founders, foster innovation, and build global connections for Pakistan’s entrepreneurial ecosystem. Startup Grind Karachi serves as a key platform for early-stage and scaling startups, […]
Head Of E-Commerce Feb 2024 – Present As the Head of E-commerce at Cresset, I lead the brand’s digital commerce strategy with a focus on growth, customer experience, and operational excellence. My role is centered around driving digital transformation, scaling online sales channels, and building a future-ready omnichannel experience that aligns with evolving consumer behavior. […]
Strategic Business Consultant Apr 2023 – Present · Hybrid At Ginkgo Retail, I contribute to defining and optimizing core business processes to drive operational stability and long-term growth across the eCommerce industry. My work focuses on identifying emerging trends, addressing market demands, and enabling merchants to scale through innovative technology and automation. Key Responsibilities: […]